This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Green for Good

Something about Earth Day irks me.

It's not because I want to see my planet's resources depleted to the point where lunar real estate looks appealing, but rather that it fires up protestors who believe that cardboard signs and caustic slogans shouted from megaphones will open corporate eyes to the correct moral path.

Companies that offer green services know their corporate clients need more incentive than a clean conscience and a Cat Stevens song. Some of them are proving that Earth-friendly makes good business sense, too.

Driving Change

It's no surprise that Bauer's Worldwide Intelligent Transportation's Corporate Green Solution in San Francisco is considered one of Google's (GOOG - Get Report) biggest employee incentives.

About 2,500 Google employees get chauffeured to and from the office in Bauer's fully equipped compressed natural gas vehicles with leather interiors, Wi-Fi and tables for conferencing. The drive takes half the time of an individual commute, thanks to HOV lanes, and employees can relax or get work done through an otherwise stressful and unproductive morning commute.

But Google's motives aren't solely altruistic. This perk draws employees to the company, increases potential work time and gives Google the "green" look -- the new key to coolness and a customer-friendly corporate image.

"Just look at the Oscars," says Bauer's CEO and founder, Gary Bauer, "and all the [celebrities] coming out of hybrids."

While hybrids used to be associated with squat-looking cars, "you don't have old funky-looking vehicles anymore. [Hybrids] are cool now. It's a trend," he says, describing the sleek, popular cars.

At Google, Bauer continues, some employees regularly ride their bikes to work. "Engineers and tech type people are very into what goes on around them," he explains. "They appreciate [the green ride]."

"Transport to and from work is the No. 1 employee incentive," he says. "It's a big benefit to the company at the end of the day."

"A lot of [my corporate clients] realize that the service makes them look good as a company ... but a lot of companies are just doing it because it's the right thing," says Bauer, who also offers chauffeured luxury transportation in hybrid 2007 Lexus RX SUVs at a price similar to that for regular limousines.

Bauer's company is one of the largest limousine companies to take the green initiative, with 85% of his miles run on clean-air vehicles.

"We're taking less from the environment and giving more to our clients," he says.

Real Recycling

ECO2 Plastics founder Gary DeLaurentiis has exposed recycling's dirty secret: A typical plastics recycling plant consumes about 4,500 gallons of water per hour, 24/7. And those 40,000,000 gallons consumed and dumped down the drain each year are contaminated with detergents, defoaming agents, pH balancers, paper labels and bits of plastic.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
ECOO $0.00 0.00%
GOOG $693.01 0.00%
GE $30.82 -0.26%
HON $114.27 0.00%
AAPL $93.74 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs