Cramer's 'Mad Money' Recap: Mortgage Morass Index

Little LULU

Newcomer lululemon athletica (LULU) could be the next Under Armour (UA), Cramer told viewers on "Speculation Friday."

The stock, he said, which recently came public at $18, has since rocketed up to the $30s and has a lot further to go before people give up on it. There are at a lot of parallels between lulu and Under Armour that can't be ignored, Cramer said.

Lulu's smaller now than Under Armour was -- but not much smaller -- and the yoga apparel company seems to be growing just as fast.

"We're looking at a stock that should really impress," Cramer said. Lulu is almost doubling its store count year over year, which is "fabulous," and next year it's looking to open more stores, which could mean accelerated revenue growth for the company, he said.

To illustrate just how much he likes lulu's stores, Cramer told viewers that the first time he ventured into a lulu store he walked out with $700 worth of merchandise. Plus, he had signed up for three yoga classes.

While Cramer likes lulu, there is no reason to believe it won't go down next week, he said. It's a speculative pick but a "long-term story," so there's no reason to jump all over it right now, Cramer stressed. "Wait for a good entry point, and use limit orders."

"Lulu is on to something, and if it performs anything like Under Armour, we're looking at a real winner," Cramer said.