Handsets: It's Motorola's Year to Shine
With new models and faster networks, it looks like handsets in the class of 2005 have more than a Razr's edge over last year's bunch.
Mobile-phone sales hit an all-time high of 630 million units last year, riding a worldwide surge in demand for compact, colorful camera phones. If new features from Nokia (NOK Quote) and sleek designs from Motorola (MOT Quote) and Samsung helped pump up demand in 2004, then the second half of this year promises to be another huge event for wireless-device makers. Going well beyond cameras, the newest batch of phones offers video, music, hard-drive storage, flash memory, Blackberry-inspired email and Wi-Fi access. In other words, the cell phone takes a step closer to becoming the all-in-one mobile device. Motorola got the fashion party started last year with the hugely popular, super-thin, metal Razr phone. An estimated 3.5 million were sold in the second quarter ended in June, according to RBC Capital Markets analyst Mark Sue. The runaway success of the new status phone has helped turn the once-doddering wireless shop into the industry's design leader. Motorola hopes to build on the Razr momentum with a few flashy phone due out this year. Among the offerings is Slvr, a non-folding version of Razr with video and music features. Also coming soon: the Pebl, a distinctly rounded take on the clamshell phone with a camera and an MP3 player. And for the email dependent, a phone unofficially called RazrBerry, Motorola's answer to Research In Motion's (RIMM Quote) Blackberry, with a Windows Mobile operating system and a tiny Qwerty keypad. But probably the biggest attention-grabber in Motorola's new lineup is Rokr, the iTunes-equipped music phone collaboration with Apple (AAPL Quote). Bowing to pressure from Apple and unfinished commercial agreements with telcos, Motorola pulled the phone from two planned introductions earlier this year. But the delays have only fueled greater anticipation over the marriage of the iconic iPod and the ubiquitous cell phone. Analysts say Cingular, the wireless joint venture between Bells SBC (SBC Quote) and BellSouth (BLS Quote), will debut the iTunes phone after Motorola unveils it as early as this month.- Loading Comments...
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