Google Retools for the Battle With Microsoft
The search giant already offers a hosted word processor and spreadsheet that resemble Microsoft's hallmark Word and Excel programs. But Google now seems to be developing a presentation program that would provide a function similar to Microsoft's PowerPoint, according to the popular tech blog TechCrunch.
Reports of the PowerPoint clone first began to spread after bloggers found a reference to the product in Google programming code, which has since been cleaned up.
Although Google's fledgling suite of word processing and number-crunching applications isn't yet a big moneymaker, it has the potential to change the competitive landscape for Google and its rivals down the road.That's because Google's suite of products has many of the makings of a "disruptive technology," a term originally made famous by Harvard Business School professor Clay Christensen, who used it to describe the initially crude types of technology that often unexpectedly end up sweeping a market. Google's suite of applications offers a simpler, more limited set of features than Microsoft's market-leading products. But the functionality that Google's applications offer covers the most-frequently used types of operations -- and ones that are sufficient for a good chunk of users. Moreover, they also have certain advantages over Microsoft's products.
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