B2B, Round 2

 

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The supplemental B2B draft lacked the tension of the one a few weeks ago, but it didn't lack fireworks or surprising themes. Content management took precedence over procurement plays. Application-services stocks went begging. And a couple of recent hot issues found their way into the five-team lineups that we each crafted with $500,000 mythical dollars.

Matt "Online Auction" Jacobs drew first, paying $100,000 for red-hot FreeMarkets (FMKT). Then I went for a message-board fave, I2 Technologies (ITWO) for $125,000. Can't get enough of that supply-chain-management company with the "real businesses" behind it.

Join the discussion on Cramer's Latest, go to the Red Hots Forum, or visit our B2B Forum.

We then both passed on Vitria (VITR), which we had our eyes on because Gary B. Smith's column had moved it too much, making the stock too expensive to own here.

Matt then paid $75,000 for Art Technology (ARTG), as he is a Dynamo fan. That was a sleeper -- I wasn't even prepared to bid for it. Then I snuck in Accrue (ACRU) for $25,000, as I am a fan of the company's hit reporting. (TheStreet.com uses it.)

Matt parried with $150,000 for Vignette (VIGN), a colossal overpay in my book, but this stock has juice and content management is something this market loves.

I wanted to round out an all-TheStreet.com team and went for Kana (KANA), the automated email company that the customer-service department of TSC swears by. Got it for $50,000.

Matt has loved E.Piphany (EPNY) ever since he saw the company's management a half-dozen times at conferences, and he shelled out $150,000 to get it. I made him pay up for that one, which had the most spirited bidding of the day.

I completed my club by paying $100,00 for pcOrder.com (PCOR), the B2B online computer play that US Airways (U) had just bought some of in real life, and $200,000 for Be Free (BFRE) -- don't get too excited, as I only had room for one more player on the roster, so I had to use all of my money to get it since we had to put all of our money to work.

And Matt finished his team with a $25,000 investment in MicroStrategy (MSTR). Go figure -- he says they give great presentations.

There you have it. I don't think I have the horses to catch Matt with these supplemental plays. But we did learn a whole lot. And that's what it was about anyway.

All the companies that were left out? Don't worry, we are saving them for more layers to join the league.


Help choose more Red Hots: With the Nasdaq continuing to rage, we're planning to add more stocks to our Red Hot Index. Visit our message boards to post your comments on the candidates -- and make your own nominations.

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James J. Cramer is manager of a hedge fund and co-founder of TheStreet.com. At time of publication, his fund was long Be Free and pcOrder.com. Cramer's fund also may be long or short certain stocks in his B2B rotisserie league or Red Hot index. His fund often buys and sells securities that are the subject of his columns, both before and after the columns are published, and the positions that his fund takes may change at any time. Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. Cramer's writings provide insights into the dynamics of money management and are not a solicitation for transactions. While he cannot provide investment advice or recommendations, he invites you to comment on his column at jjcletters@thestreet.com.

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