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NEW YORK (TheStreet) -- It's terrific to invest in what you know, Jim Cramer told his "Mad Money" TV show viewers Monday.
But for investors willing to stretch their imagination and learn what they don't know, there's even more money to be made.
Cramer, broadcasting on location from the 2013 DreamForce conference in San Francisco, said many investors might not understand the cloud computing revolution, preferring to invest in old-line tech names such as Microsoft (MSFT) or Cisco (CSCO). But when mutual funds and money managers look for growth, they look toward cutting-edge companies with 30% to 40% growth, and those companies all live in the cloud.Investors must then choose whether they believe these companies, many of which have rich valuations by traditional metrics, are overvalued, or are the next big thing. Believing in the latter, as Cramer does, will involve leaving your comfort zone and taking on some additional risks. But the rewards for doing so can be astounding.
Executive Decision: Marc BenioffIn his first "Executive Decision" segment, Cramer sat down with Marc Benioff, chairman and CEO of Salesforce.com (CRM), which in addition to hosting the DreamForce conference just reported in-line earnings with a 36% rise in year-over-year revenue. Benioff said there are four things driving the growth at Salesforce, and they include cloud, mobile, social and the newest driver, connected devices. Behind all of these factors, he said, are customers -- managing customer relationships is what Salesforce is all about. No matter what business a company is in, they need tools to sell, market and connect to their customers, Benioff continued, and Salesforce software allows them to do that on a one-on-one basis. Benioff mentioned that Philips (PHG) will be introducing a new ultrasound machine later this week where technicians can push a button right on the machine and connect to Salesforce's service cloud products. It's those kind of connected devices that will be driving the next leg of growth at the company, he said. Cramer said he'll be talking so some of those companies building on the Salesforce model later in the show.
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