NEW YORK (TheStreet) - Apple (AAPL - Get Report) and Google (GOOG) rank first and second, respectively as the world's most valuable brands in Interbrand's 14th Annual Best Global Brands Report. This marks the first time in 13 years a company has surpassed Coca-Cola (KO - Get Report) for the top spot.
Apple shares opened 1.4% lower to $475.90 as of 9:50 a.m. EST, trailing the 0.86% decline in the S&P 500.
Technology brands contributed most value to the list overall, with a total $443.15 billion in brand value, $98.32 billion coming from Apple. Seven of the top 10 brands are in the technology space, including IBM (IBM - Get Report), Microsoft (MSFT - Get Report), Samsung and Intel (INTC - Get Report). Former high-ranking brands Yahoo! (YHOO - Get Report) and BlackBerry (BBRY - Get Report) did not rank in the top 100 this year.
Interbrand's well-respected annual poll weighs companies' financial performance, role in influencing consumer choice and ability to sustain a premium price or secure earnings in order to determine rankings.New entrants to the list this year include Discovery (DISCA - Get Report), Duracell (PG - Get Report) and Chevrolet (GM - Get Report). The fastest-rising brands on the list include Facebook (FB - Get Report), Prada and Amazon (AMZN - Get Report). TheStreet Ratings team rates Apple as a Buy with a ratings score of B+. TheStreet Ratings Team has this to say about their recommendation:
"We rate Apple (AAPL) a BUY. This is driven by some important positives, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins and notable return on equity. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself."
Highlights from the analysis by TheStreet Ratings Team goes as follows:
- AAPL's revenue growth has slightly outpaced the industry average of 0.7%. Since the same quarter one year prior, revenues slightly increased by 0.8%. This growth in revenue does not appear to have trickled down to the company's bottom line, displayed by a decline in earnings per share.
- AAPL's debt-to-equity ratio is very low at 0.14 and is currently below that of the industry average, implying that there has been very successful management of debt levels. To add to this, AAPL has a quick ratio of 1.54, which demonstrates the ability of the company to cover short-term liquidity needs.
- 41.67% is the gross profit margin for Apple which we consider to be strong. Regardless of AAPL's high profit margin, it has managed to decrease from the same period last year. Despite the mixed results of the gross profit margin, AAPL's net profit margin of 19.53% compares favorably to the industry average.
- Current return on equity is lower than its ROE from the same quarter one year prior. This is a clear sign of weakness within the company. When compared to other companies in the Computers & Peripherals industry and the overall market, Apple's return on equity exceeds that of the industry average and significantly exceeds that of the S&P 500.
- Apple's earnings per share declined by 19.8% in the most recent quarter compared to the same quarter a year ago. This company has reported somewhat volatile earnings recently. We feel it is likely to report a decline in earnings in the coming year. During the past fiscal year, Apple increased its bottom line by earning $44.16 vs. $27.67 in the prior year. For the next year, the market is expecting a contraction of 10.9% in earnings ($39.33 vs. $44.16).
- You can view the full analysis from the report here: AAPL Ratings Report
Check Out Our Best Services for Investors
Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts
Check Out Our Best Services for Investors
David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
Every recommendation goes through 3 layers of intense scrutinyquantitative, fundamental and technical analysisto maximize profit potential and minimize risk.
Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.