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American Eagle, HP, Target, Staples Into Earnings Woodshed

Stocks in this article: AEO HPQ LOW LTD PETM SJM SPLS TGT TOL ^HGX

NEW YORK ( TheStreet) -- Today's earnings scorecard features nine companies that reported quarterly results Wednesday, and I previewed these stocks Tuesday in Hewlett-Packard, Lowe's, Target Earnings on Deck. Four of these stocks were sent to the woodshed following earnings disappointments.

American Eagle Outfitters (AEO) ($14.78 vs. $16.00 on Aug. 19) matched EPS estimates earning 10 cents a share. The stock was taken to the woodshed trading down to $14.33 Wednesday on a reported decline in traffic at their retail stores. Share price weakness resulted in an upgrade to a strong buy rating, but I do not show a value level with the stock is below a weekly risky level at $16.95.

Hewlett-Packard (HPQ) ($22.40 vs. $25.88 on Aug. 19) missed EPS estimates by a penny earning 86 cents a share. The stock closed at $25.38 on Wednesday and gapped lower to $21.81 Thursday. The trip to the woodshed followed CEO Meg Whitman's revelation that the company would not see revenue growth in 2014. The stock still has a buy rating with a semiannual pivot at $24.24 with a weekly risky level at $25.84.

Lowes Companies (LOW) ($46.98 vs. $43.67 on Aug. 19) beat EPS estimates by 8 cents earning 88 cents a share. The stock rallied to a post-earnings high at $47.51 Thursday. The stock still has a buy rating with a monthly value level at $43.99 with a weekly risky level at $48.75.

L Brands (LTD) ($59.21 vs. $59.04 on Aug. 19) beat EPs estimates by a penny earning 61 cents a share and the buy rated stock traded down to $57.01 Thursday. My semiannual value level is $56.99 with weekly and semiannual risky levels at $62.93 and $63.35.

PetSmart (PETM) ($70.95 vs. $74.42 on Aug. 19) beat EPs estimates by 3 cents earning 89 cents a share and the buy rated stock dipped to $70.63 Wednesday vs. its 50-day SMA at $71.21 with Friday's close below this key level. My monthly value level is $64.91 with a semiannual risky level at $74.51.

JM Smucker (SJM) ($108.46 vs. $109.06 on Aug. 19) beat EPS estimates by 4 cents earning $1.24 a share but the hold rated stock slipped to $106.65 Thursday vs. its 50-day SMA at $107.63 with Friday's close above this key level. My semiannual value level is $102.37 with a semiannual pivot at $109.18 and monthly risky level at $111.92.

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