NEW YORK (TheStreet) -- Rumors have recently surfaced that Google (GOOG) is interested in the National Football League's Sunday Ticket package. The move could be huge, TheStreet's Chris Ciaccia tells Brittany Umar.
DIRECTV (DTV) currently pays $1 billion each year for the broadcasting rights to the package, which runs through the 2014 season.
Google, which notoriously offers most of its services free, would certainly have to charge customers for a feature such as this.
Ciaccia said he would expect the company to stream the service on its YouTube platform and charge around $9.99 a month.He added that he could see Google paying $2 billion or $3 billion for this service, likely far outbidding all other contenders. Well, except one. Apple (AAPL) has far more cash than Google, with $146 billion on its balance sheet. Ciaccia went on to say that this could be a home run for Apple and would definitely bolster an iTV product from the tech giant. Essentially if CEO Tim Cook wanted it, he could probably get it. Either way, no matter who walks away with the future rights to the NFL's Sunday Ticket package, it will be an enormous win for them, Ciaccia concluded. -- Written by Bret Kenwell in Petoskey, Mich. Follow @BretKenwell
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