NEW YORK (TheStreet) - Dell (DELL) has a lot riding on a new device currently in the testing stage known simply as "Project Ophelia." In its basic form, it's an Android PC "on a stick". Dell is betting that Ophelia can revolutionize a troubled PC industry and help reinvent the Austin-based company
Ophelia looks like an ordinary USB memory "thumb drive" but has been designed to "perform like a computer" without needing a laptop or a tablet. The device plugs into any HDMI or MHL port on a computer display or compatible TV. Users will be able to access information from the "cloud." Actually, anyone's cloud: Dell's, Apple's (AAPL), Microsoft's (MSFT) and Google's (GOOG). It will also access Citrix (CTSX) or WMware (VMW) files. It will also access Citrix (CTXS) or VMware (VMW) files.
The device will reportedly turn any HDMI-equipped screen into a computer, gaming or streaming media device. Unlike Google's just-announced Chromecast plug-in streaming dongle, Ophelia seems to be geared toward the enterprise user.
Dell shares were rising 0.1% to $12.89 in mid-day trading in New York.The idea behind Ophelia is deceptively simple. It's an ultra-portable computer, a thin-portal for business connections, a portal for Web apps and a stand-alone device for local apps and content. Ophelia should allow users to handle everything from presentations to playing online games. The device runs on the Android operating system which means it will be able to access the Google Play store's library of thousands of apps. But, Ophelia will also be able to take advantage of cloud-based applications from other providers. Device set-up and control is performed via Dell's new Wyse Cloud Client Manager software. Ophelia's biggest selling point could be its price. Insiders estimate that it will sell for around $100. Dell is said to be shipping beta samples to testers at the moment. That means the micro PC could be ready for official launch by year's end. Ophelia could be just what Dell needs to help reinvent itself and take advantage of the current shift from onboard hard drive-based computing to cloud-based systems. Ophelia could play a large part in determining the long-term future of the company currently mired in a fight over founder Michael Dell's bid to take the company private.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV