This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Canon Continues to Lose Focus

NEW YORK ( TheStreet) -- Canon (CAJ) doesn't normally appear on my radar as an investment opportunity but fate brought us together last week.

My investment thesis in a moment, but first let me tell you how Canon came into my purview. I bought three Canon Rebel cameras. Not all at once, but starting with a 35mm SLR more than 15 years ago, moving up to the first Canon Digital EOS Rebel from Sears (SHLD) about 13 years ago, and finally a Rebel T4i about two weeks ago.

I can't say I enthusiastically bought the last T4i. I was excited about the first digital Rebel. Taking pictures without buying film was exciting. Now the situation is quite different. Today we have Google's (GOOG) Android, Apple (AAPL), BlackBerry (BBRY), and Microsoft (MSFT) Windows smartphones with double digit megapixels arriving.

Purists will point out that smartphones haven't reached the quality of dedicated cameras because hardware is more crucial than software for image quality. A bigger lens allows more light in, but for the average person, is there a noticeable difference? For me, the answer is shifting closer to no. After my Canon Digital Rebel died (hardware malfunction) I pondered the question and it came down to the ability to use a telephoto lens.

Other than pictures using a telephoto lens, my smartphone is my preferred camera. Today two of my sons wore Greg Jennings jerseys. I took my smartphone out of my pocket and took their picture. A quick push on the screen and it's now on Facebook (FB). In less than two minutes, I went from deciding to take a picture until it was live on Facebook. If I used my digital Rebel, the undetectably better picture would take more than 15 minutes to move from the camera to the computer and uploaded into Facebook. After adding the time wasted reading my friends' postings, adding comments, and clicking "Likes," what could be a quick smartphone process turns into an hour or more gone, never to return. It doesn't matter though; the Canon Camera wasn't a choice.

My Canon T4i died within 10 days after I received it. At first I wasn't worried because I lived in Japan for two years. I know what Japanese customer service is, and if you haven't been to Japan, you have missed out because it's the customer service gold standard.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,055.87 -116.81 -0.68%
S&P 500 1,982.77 -11.52 -0.58%
NASDAQ 4,508.6880 -19.0010 -0.42%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs