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Disney's Wonderful World of Content

Stocks in this article: DIS NFLX AMZN

NEW YORK ( TheStreet) -- In an entertainment-driven world, viewers have been flocking to whichever provider has the best movies and shows. As a result, we've seen drastic changes in home entertainment during the past several years.

Think about it. Ten years ago, the 150-pound, flat screen television was the coolest thing around. Now we have razor thin LCD and LED screens that weigh a couple dozen pounds, if that. We can rewind and record live television. Hell, we even have 3-D TVs in our living rooms now.

But tablet and TV producers aren't the only winners here. The popular slogan, content is king, refers to the companies that actually own the content. They can auction it off to content providers such as Netflix (NFLX) and Amazon (AMZN) in the form of lucrative licensing deals.

The content usually goes to the highest bidder, which is a definite win for content owners. Thus, content is king. Well, investors, look no further than Disney (DIS), the entertainment kingpin.

Let's pretend that Disney isn't diversified with resorts, hotels and cruises for a minute. Let's only think about the company from a content perspective. In 2012, it had the third all-time best selling movie at the box office, with The Avengers. This year, Disney had Iron Man 3, which is currently fifth best all-time and still in theaters.

Fortunately, The Avengers will have a sequel, currently set for May 1, 2015. But Disney hasn't continually come up with great movies decade after decade. It would be rather difficult and nearly impossible to be that good for that long.


Instead, Disney's CEO Bob Iger is okay with spending money to make money. Sometimes this can be a bad thing, but with Iger, this is a great thing. The guy can buy. One of the first things he did when he became CEO of Disney was orchestrate a deal to acquire Pixar, which at the time was run by none other than, Steve Jobs.

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