NEW YORK (TheStreet) -- Amazon (AMZN) has increasingly been getting into the hardware business, with its Kindle e-readers and Kindle Fire tablets. The company's latest hire suggests the online retailer could be expanding its hardware presence.
The Seattle-based Amazon recently hired former Microsoft (MSFT) Windows Phone general manager Charlie Kindel to work on "something secret." According to Kindel's LinkedIn page, he is the director of something secret. He lists the job description as him "building a new team going after a totally new area for Amazon. I'm hiring cloud and mobile developers and testers, program managers, and product managers."
In an interview with GeekWire, Kindel (kinda funny his last name is spelled almost exactly like Amazon's e-reader and tablets) said Amazon provided him with an extraordinary opportunity to venture into something new.
"Amazon presented an opportunity to build something new that has ginormous potential," Kindel said during the interview. "I simply couldn't pass the opportunity up. As a double bonus, the idea that I can work in such a principled and customer focused company is really exciting to me."Amazon has been reportedly working on a smartphone for some time, though the company has yet to announce anything definite. Recent reports suggest the phone is delayed due to issues related to its mobile platform. It reportedly will run off Google's (GOOG) Android operating system, much like the Kindle Fire does. In recent days, Amazon has been positioning its Kindle Fire HD as a low-cost alternative to Apple's (AAPL) iPad via commercials. Amazon CEO Jeff Bezos even mentioned that Amazon wanted to make the best tablet at any price when announcing the Kindle Fire HD in September 2012, a clear shot at Apple and the iPad, the leader in the tablet market with 51% of the market as of 2012, according to IDC.
Amazon seems hell-bent on providing more platforms for its customers to purchase goods and services from the company. Bezos has said previously Amazon wants to make money when its users use the products, not when they purchase them. He later revealed that Amazon sells its tablets at cost, so it would not be much of a stretch to suggest that an Amazon-branded smartphone would be sold at cost as well. Shares of Amazon were higher in pre-market trading, up 0.68% to $263.40. --Written by Chris Ciaccia in New York >Contact by Email. Follow @Commodity_Bull
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV