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Apple vs. Samsung Explained With a Burger and Fries on Facebook

Stocks in this article: AAPL GOOG FB

NEW YORK ( TheStreet) -- A few weeks ago I wrote an article that made me feel all alone. Apple Could Have 80% Market Share in Everything. Tomorrow.

I rarely expect consensus from readers, but, with that one, I figured I would come as close as I ever have. But I was wrong.

What seems like an obvious argument to me -- that Apple (AAPL) could dominate marketshare in every space it competes in if it took a Samsung and Google (GOOG) approach to hardware and software -- doesn't wash with large swaths of society.

I'm convinced that I'm correct, though, and that all I have to do is do more convincing. And an equal amount of ranting to keep Tim Cook from changing Apple's course. Remember what Steve Jobs should have told Tim Cook: If it ain't broke, don't fix it!

Anyway, I'm not totally alone.

We're receiving wisdom at TheStreet's Facebook (FB) page of all places. As I transform that platform and the rest of TheStreet's social media presence, I continue to anger traditional "journalists." That tells me we must be on the right track!

In any event, who would have thought a picture of a gourmet burger and fries accompanied by a story wading into the Apple vs. Samsung waters a bit could elicit such great response?

It was the reaction I had hoped for when I posted the photo alongside the article (in this particular post) over the weekend. Lots of people loved the burger and plenty chimed in with a take -- some long, some short, a few logical, others not so much -- on Apple/Samsung.

Though I am not completely sure where this Facebook Fan stands, here's the best comment, taking the visual of the burger and fries and applying it to Apple vs. Samsung:

It looks like the commenter used "quality" instead of "quantity" in the third set of parentheses. And I'm not quite sure which side he ultimately comes down on -- Apple or Samsung. But, as I read his interpretation of the burger and fries vis-à-vis Apple/Samsung, it goes like this:

  • Apple is indeed the small side of relatively elegant fries
  • Samsung is the burger
  • You can make this comparison in terms of marketshare
  • But, more importantly, you can make it in relation to strategy

Apple focuses on presentation over quantity of offerings or market saturation, whereas Samsung, as evidenced by last week's not-so-thrilling Galaxy S4 launch, lives and dies by getting products out to market powered by a relatively uninspiring OS.

This is the story Tim Cook is trying to sell, only he's not doing a good enough job. When he says things like We could release a whole bunch of products, but we refuse to produce crappy products, I love hearing it, but I lack confidence that he won't capitulate if Wall Street turns the heat up higher.

-- Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

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