This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Drinking a New Brew on TheBeach With Einstok's Head Beer Geek


NEW YORK ( TheStreet) -- When we think startups, we generally think tech, Internet, new and social media companies. We don't necessarily think about beer and and other flavors of small business. Fact is -- a startup culture and mentality can drive any organization.

While I work for TheStreet, I consider myself -- me, as an individual -- a startup. I run the business of me like a startup. Or at least I try to because I think the approach best paves the way for the proper mix of success and happiness.

A focus on growth. On fearlessly doing what needs to be done today to seize opportunity and execute the broad vision. An attention to detail. A consideration of the critics, but never letting them throw off your tunnel vision or, worse yet, scare you into paralysis mode.

Apple (AAPL - Get Report), Amazon.com (AMZN - Get Report) and, the first company we featured on TheBeach Meets TheStreet, Pandora (P - Get Report) -- they're all perpetual startups. Likely always will be.

And then there's Capsule, Cuttle, PaeDae, Spreecast and other past and forthcoming guests on TheBeach Meets TheStreet.

How could I forget Demand Media (DMD)? It's Co-Founder, Chairman and CEO Richard Rosenblatt joins us next Tuesday on the program.

Anyway, it's not a company's age that dictates startup status. It's the way it rolls. And it can come in many forms. I love how Jack Sichterman, one of Einstok Beer's co-founders characterized his team as "beer geeks" as opposed to "tech geeks."

When you watch our conversation with Jack, you'll likely appreciate his entrepreneurial spirit. He's building out a business -- in the crowded craft beer space -- with passion and, take it from me, a damn good product.

Catch the edited version of our talk with Einstok Beer's co-founder as part of this article. You can see the full, unedited version at TheBeach Meets TheStreet's YouTube playlist.

And, if you're 21 years of age or older, you can go to Einstok's Web site to see if their beer is available in your area. Here in Southern California, I can get it at Whole Foods Market (WFM - Get Report), BevMo, various liquor stores and even quite a few restaurants across the region.

-- Written by Rocco Pendola in Santa Monica, Calif.
Rocco Pendola is TheStreet's Director of Social Media. Pendola's daily contributions to TheStreet frequently appear on CNBC and at various top online properties, such as Forbes.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $112.34 4.29%
AMZN $510.26 2.80%
DMD $4.56 -1.70%
P $17.30 -0.92%
WFM $32.26 0.40%

Markets

Chart of I:DJI
DOW 16,351.38 +293.03 1.82%
S&P 500 1,948.86 +35.01 1.83%
NASDAQ 4,749.9790 +113.8740 2.46%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs