Of course, the visionaries, engineers and architects at various levels of Google haven't been taken by surprise. I erred by discounting Google while TheStreet's Anton Wahlman was busy putting the pieces together.
Apple (AAPL) to $1,000 and beyond predictions didn't pan out. But that doesn't mean GOOG will not reach that level. In fact, $1,000 might be a conservative target for this stock.
Think about what's happening here. Google built out this massive core business that not only continues to grow, but will lead the mobile advertising revolution. All the while, people (like me) criticized Google for doing a whole bunch of other stuff that failed to produce meaningful direct revenue. We ( I) missed the point; advertising, at 98% to 99% of total revenue, subsidized these other ventures.Now, as I discussed last week, Google's about to bust out:
Across the board, Google platforms continue to get better. They're nailing it with just about everything. We all know about its superior maps application, but, look out, here comes everything from Google Plus to Google Now to its cloud and entertainment-related pushes. YouTube is about to bust out for real. It's all coming together -- a seamless integration like we've never seen before.So, the question then: How does Google squeeze revenue out of this proper mess? It's already getting us hooked on its services. That's been a gradual, but amazingly effective process. Gmail. Chrome. Google Maps. We're hooked. Expect this dynamic to repeat itself with everything from entertainment platforms to productivity suites. Look out Microsoft (MSFT). Do you really think it will be a tough sell for Google to go to likeminded technology and Internet companies and sell them on ditching Windows and Office for Android and Google's suite of services? Shooting fish in a barrel, baby. And, of course, as is usually the case, old guard stragglers will follow the lead of the early adopters. With Apple seemingly uninterested in making iWorks a true player, Google will knock Microsoft from its perch in a straight line. This leads to an enterprise market for Google hardware. And it coincides with a retail presence that gets Chromebooks and "Nexi" -- as well as Google Glasses -- into the hands of consumers. $1,000 GOOG looks like 2013's featured appetizer. Follow @rocco_thestreet -- Written by Rocco Pendola in Santa Monica, Calif.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV