NEW YORK ( TheStreet - LinkedIn (LNKD - Get Report)has demonstrated that want ads pay. They used to be the cash cow of newspapers, good old classified ads. Then the Internet came along and stole all those help wanted advertisements. The issue, as always with Web sites, was how to monetize those job ads. LinkedIn has shown that they can successfully make money, and, as a result, has spawned a flood of other job offering Web sites.Professional Diversity Network (IPDN)(PDN) is planning to go public this week and hoping to raise $20 million. The site has a narrow focus for its job applicants, namely minorities and women. It had an exclusive partnership with Monster Worldwide (MWW - Get Report), but that was terminated in December. PDN is now in a non-exclusive deal with LinkedIn.
Jumping On The Job Site Bandwagon
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