Countless readers think Melissa Lee at CNBC, for instance, "hates Apple." Their words, not mine. I don't know Melissa, but I can tell you with confidence: There's no conspiracy against Apple at CNBC. The thought ... it's just plain dumb.
Let's be honest -- CNBC, like the rest of us, pounds the hot story. A majority of people consume their information and entertainment in spurts throughout the day. When a reader or viewer checks in, they expect to see the big stories. It's CNBC's job -- as well as TheStreet's -- to deliver. To us 24/7, eat, drink and sleep tech and finance types, it sometimes seems like overkill.
Play the hits. And right now, it's all Apple, all the time. And rightfully so.Simple as that. If it's "guilty" of anything, the media -- CNBC and others -- have a difficult time keeping an even keel. When AAPL was printing $700, practically everyone was passing out party hats. You could not find a bearish chord on CNBC or elsewhere. Now, we're just operating in the opposite direction. There's no injustice taking place. Me, I tend not to go with the crowd. There's half a chance I'm an idiot, half a chance I'm six months ahead of everybody else. I don't know. But, I know this, "everybody" hates Apple now. No doubt. I agree with the media conspiracy theorists on that much, but it ends there. When the tide turns against a company and a stock like it has Apple, most people -- except ultra loyal supporters -- tune out almost anything positive. We saw the same thing with Facebook (FB). It comes down to psychological dysfunction in the stock market as well as the media that covers it. That's what explains this absurd notion that Apple can no longer innovate. What happened to even make this something that resembles a valid observation? Nothing. Apple did nothing to deserve such treatment. And the competition sure as hell didn't do anything to warrant this ill will.
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