NEW YORK (TheStreet) -- Software maker Symantec (SYMC), long criticized for poor execution in its strategy, rolled out ambitious new plans this week, with CEO Steve Bennett vowing to breathe new life into the company.
"It's an organic growth-focused strategy," he told TheStreet in a phone interview. "Before, we had an acquisition-[focused] strategy."
Symantec's shares have climbed 66% since Bennett stepped into the company's hotseat. The former Intuit (INTU) CEO, who also spent 23 years at GE (GE) earlier in his career, has now rolled out his Symantec masterplan.Bennett wants to streamline the company's operations, while delivering improved performance for customers and partners. As part of this effort, Symantec will focus on 10 core areas, which include information-security services, security gateways, data-center security and storage. The CEO wants to offer customers a broader menu of products, while also letting them migrate to new integrated offerings, particularly in areas such as mobile and cloud. "We're going to continue to make our point solutions better," he added. As part of this effort, Symantec will increase its research investment. R&D as a percentage of revenue was 14% during fiscal 2012, which is expected to rise to 16% in fiscal 2017. Sales and marketing expenses as a percentage of revenue are expected to decline from 41% to 27% over the same period. Bennett also wants to improve the security and storage specialist's command structure. "Over time, we have built a very bloated and inefficient management structure," he said. "We have too many managers." To make the company more flexible and better equipped to meet customers' needs, Symantec will give front-line employees greater power. As a result, the company is cutting executive and middle-management positions, with the layoffs scheduled to be completed by the end of June. Symantec has not said how many of the company's 20,225 employees will be affected, although Bloomberg reports that 1,000 jobs could be cut.
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