NEW YORK ( TheStreet) -- Investors entered 2012 mapping out probabilities on how the telecom sector would consolidate, as also-ran carriers like Sprint (S), T-Mobile USA, MetroPCS (PCS) and Leap Wireless (LEAP) struggled to build networks to handle Apple (AAPL - Get Report) and Google (GOOG - Get Report)-powered smartphones and compete against industry titans AT&T (T - Get Report) and Verizon (VZ - Get Report).
In the wake of a frenzy of 2012 mergers, investors now need to understand how carriers are addressing key issues such as spending, profitability and long-term strategy when it comes to servicing high data load smartphones and tablet devices.
A flurry of recent announcements from the nation's largest carriers indicates that competing theories are emerging in the telecom sector on how to handle and profit from booming demand for smart devices.
Consider that earlier in the week, AT&T unveiled an ambitious "Velocity IP" plan to bolster its nationwide 4G LTE network. Along with the the plan the carrier announced an annual capital spending budget of $22 billion through 2015, with 60% allocated to the company's wireless network. The bet, in AT&T's case, appears to be that spending on network and service improvements is the way toward subscriber growth and long-term earnings.Competitors like Sprint and recently merged MetroPCS and T-Mobile appear to see a slightly different way forward to iPhone and Android-powered profits. Sprint continues to see unlimited iPhone data plans as its value proposition to consumers over competitiveness on wireless coverage and service, in the interim. From a pocketbook perspective, Sprint's unlimited data plans compare favorably to the tiered data plans of AT&T and Verizon; however, consumers need to take a leap of faith on coverage, data speeds and the company's improving financial picture. Sprint also is in the process of completing Network Vision, a rollout of a nationwide 4G network, but that spending plan pales in comparison to AT&T even after the company was effectively recapitalized in a merger with Softbank of Japan. Meanwhile, the biggest announcement from a recently merged MetroPCS and T-Mobile