This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

TiVo Takes Tim Tebow Off the Bench for Investor Push

NEW YORK ( TheStreet) -- TiVo (TIVO - Get Report) is making the case to investors that they are the Wall Street equivalent of New York Jets backup quarterback Tim Tebow: Underappreciated and ready to outperform.

As with Tim Tebow and his limited playing time on the football field, TiVo chief executive Tom Rogers said at a Monday media conference that the digital video recording pioneer is not being properly lauded for its suite of capabilities, which includes DVR for cable and satellite operators, and broadband service that can connect to the likes of Amazon (AMZN), Netflix (NFLX) and Hulu and can go mobile.

The company also has a media analytics unit that competes against marketing research giant Nielsen (NLSN), and a portfolio of intellectual property it is litigating against the likes of Motorola and Cisco (CSCO - Get Report).

In the same way football fans and general managers don't give Tebow credit for his passing game, Rogers said at the UBS sponsored media conference that TiVo doesn't get enough credit for how the company connects to new forms of non-broadcast media.

In November, TiVo hired Tebow to be the company's spokesperson and in a web ad that can be seen on YouTube, Tebow makes the case for TiVo's multi-dimensional media capabilities. "It's not just a DVR,... it's a magic box," exclaims the Jets backup quarterback.

Given on field developments on Sunday in a challenged season for Tebow and the Jets, Rogers point is especially acute.

After Jets starting quarterback Mark Sanchez threw three interceptions and no touchdowns in the first half of a game against the Arizona Cardinals on Sunday, Coach Rex Ryan replaced Sanchez with third string quarterback Greg McElroy, who promptly led the Jets on a game-winning touchdown drive. Tebow, who is injured, did not play.

"We are going to make a better use of [Tebow] than the Jets have this season," said Rogers at the conference.

In a quick follow up interview with TheStreet after his presentation, Rogers said that hiring Tebow as TiVo's spokesperson was inspired by his teenage son, who noted the phonetic similarities between the company's name and its quarterback spokesperson.
1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
CSCO $26.22 -0.85%
DISH $43.26 -6.00%
TIVO $9.58 -0.93%
T $38.73 -0.39%
VZ $50.86 0.03%


Chart of I:DJI
DOW 17,660.71 +9.45 0.05%
S&P 500 2,050.63 -0.49 -0.02%
NASDAQ 4,717.0940 -8.5450 -0.18%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs