NEW YORK ( TheStreet) -- Rank speculation that Apple (AAPL - Get Report) will split its stock in order to join the Dow Jones Industrial Average calls to mind a line Jake says to Brett in Ernest Hemingway's The Sun Also Rises: "Isn't it pretty to think so?"After all, everyone in the media started talking about the possibility after a Sanford C. Bernstein analyst conjured it up out of the blue. It was pretty to think that Apple might split and join the Dow -- and it makes some sense that they would -- but the analyst was going on no concrete information. He had no sources. He was playing an intellectual game called wondering aloud.
Pretty Thoughts About Apple Joining DJIA
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