NEW YORK ( TheStreet) -- Rank speculation that Apple (AAPL - Get Report) will split its stock in order to join the Dow Jones Industrial Average calls to mind a line Jake says to Brett in Ernest Hemingway's The Sun Also Rises: "Isn't it pretty to think so?"After all, everyone in the media started talking about the possibility after a Sanford C. Bernstein analyst conjured it up out of the blue. It was pretty to think that Apple might split and join the Dow -- and it makes some sense that they would -- but the analyst was going on no concrete information. He had no sources. He was playing an intellectual game called wondering aloud.
Pretty Thoughts About Apple Joining DJIA
Check Out Our Best Services for Investors
Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts
David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
Every recommendation goes through 3 layers of intense scrutinyquantitative, fundamental and technical analysisto maximize profit potential and minimize risk.
More than 30 investing pros with skin in the game give you actionable insight and investment ideas.