This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Media: They Just Don't Get Apple!

NEW YORK (TheStreet) -- The business media, those inartful little devils, are often taken by random measures of demarcation. Enter Apple (AAPL - Get Report), entering the $500 billion club.

Barron's ran typical coverage, which is to say they were totally focused on the $500 billion mark, to the exclusion of growth. This played out in a way we saw from too many media outlets to count. The story opened what became an instant cliche: "The 2010 data from the International Monetary Fund showed 19 countries with a GDP higher than $500 billion."

We were then treated to a list of other companies in the club, like Cisco (CSCO), Exxon Mobil (XOM), General Electric (GE) and Microsoft (MSFT). Barron's then closed with (yes, you guessed it) a list of companies in the second tier of companies in the $250 billion club.

Nowhere, though, was there anything about growth. Not top line. Not bottom line. Not. A. Word.

Remember: to the media, its almost always raw size that matters. If the size can be framed in a single eye-popping number, all the better. But in business, size is often curse. Just think of all those stories of General Motors being number one in car sales, which failed to mention that to earn the title, they were selling cars at big losses.

Apple, of course, is in a completely different category. The company is growing in all ways, no just market capitalization. Top line. Profitability. In fact, the singular fact of Apple is that, even at its remarkable size, its growth is so steep, it's worth a mere mention.
At the time of publication, Fuchs had no positions in any of the stocks mentioned in this column.

Marek Fuchs was a stockbroker for Shearson Lehman Brothers and a money manager before becoming a journalist who wrote The New York Times' "County Lines" column for six years. He also did back-up beat coverage of The New York Knicks for the paper's Sports section for two seasons and covered other professional and collegiate sports. He has contributed frequently to many of the Times' other sections, including National, Metro, Escapes, Style, Real Estate, Arts & Leisure, Travel, Money & Business, Circuits and the Op-Ed Page.

For his "Business Press Maven" column on how business and finance are covered by the media, Fuchs was named best business journalist critic in the nation by the Talking Biz website at The University of North Carolina School of Journalism and Mass Communication. Fuchs is a frequent speaker on the business media, in venues ranging from National Public Radio to the annual conference of the Society of American Business Editors and Writers.

Fuchs appreciates your feedback; click here to send him an email.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $113.29 0.00%
S $5.19 0.00%
T $33.29 0.00%
VZ $46.07 0.00%
FB $91.01 0.00%

Markets

Chart of I:DJI
DOW 16,643.01 -11.76 -0.07%
S&P 500 1,988.87 +1.21 0.06%
NASDAQ 4,828.3250 +15.6170 0.32%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs