This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Apple Puts Yelp in Maps for iOS 6

NEW YORK (Trefis) -- Apple (AAPL) is planning to include Yelp (YELP) integration in its new Maps application in iOS 6. It will enable users to check in to different locations and businesses directly using the Yelp service on the Maps application, without the need to open the Yelp app.

By being the default check-in app for Maps on iOS, Yelp could see a significant increase in engagement and check-in activity following the integration, given the massive iOS user base and the significantly higher average internet and app usage among them.

Check out our complete analysis of Yelp

Apple already integrated Yelp's functionality in iOS 5.1 to return results powered by Yelp whenever users search for recommendations on local businesses using Siri, and also started directing all requests for reviews and ratings directly to Yelp's mobile site.

Given the millions of iPhones sold to date, this could become a major traffic driver for Yelp and also increase visitor engagement levels. Since Yelp's entire business depends on the number of users actively using it, this is a very positive development.

More users means more reviews and more local businesses advertising with Yelp to attract more customers, which ultimately means more advertising revenue for Yelp.

Since local and display advertising account for nearly 65% of Yelp's total value, its revenue growth is definitely going to be helped by any increase in visitors. We currently have a $10 Trefis price estimate for Yelp, which stands nearly 50% below its market price. It competes primarily with other online business review services like Google (GOOG) Places, Yahoo! (YHOO) Local, Angie's List, CityLocal and Gumtree, as well as check-in services like Foursquare.

Like our charts? Embed them in your own posts using the Trefis Wordpress Plugin.

This commentary comes from an independent investor or market observer as part of TheStreet guest contributor program. The views expressed are those of the author and do not necessarily represent the views of TheStreet or its management.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,067.56 -30.89 -0.18%
S&P 500 2,002.28 -1.09 -0.05%
NASDAQ 4,598.1880 +17.9170 0.39%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs