NEW YORK ( Trefis) -- Apple (AAPL) is planning to include Yelp (YELP) integration in its new Maps application in iOS 6. It will enable users to check in to different locations and businesses directly using the Yelp service on the Maps application, without the need to open the Yelp app.
By being the default check-in app for Maps on iOS, Yelp could see a significant increase in engagement and check-in activity following the integration, given the massive iOS user base and the significantly higher average internet and app usage among them.
Check out our complete analysis of Yelp
Apple already integrated Yelp's functionality in iOS 5.1 to return results powered by Yelp whenever users search for recommendations on local businesses using Siri, and also started directing all requests for reviews and ratings directly to Yelp's mobile site.
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