This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Google Hones Cutting Edge

While Google already offers the different pieces that could make up a one-stop home page -- such as news, mail, movie listings and local search -- it took the new technology of RSS feeds to push Google into the portal business. Marissa Mayer, who heads up Google's consumer Web products group, maintained that the personalized page came in response to user requests. But its timing, arriving just as RSS feeds are starting to include advertisements, suggests an equally compelling incentive.

Google also introduced three other technologies that, while they won't be monetized for some time, will draw strong consumer interest. The first was an engine that can translate a number of foreign languages in a way that, judging from the demonstrations, is vastly superior to anything on the Web today. Google used its huge computer network to scan thousands of documents, such as those translated into several languages by the United Nations, to recognize familiar patterns.

Another technology improved on Google's ability to organize search results. Marius Rasio, a research scientist, showed how the new search engine can single out specific dates from a number of pages -- determining a rough date for the invention of the transistor, listing the years that Brazil won the World Cup and offering a timeline of "important dates" in Marilyn Monroe's life (which ranked her Playboy photo shoot as more important than her marriage to Joe DiMaggio).

Even more impressive was Google Earth, an improvement to the popular Google Maps feature and its satellite photos. Relying on Google's Keyhole software and a software developed by NASA, the new maps enable users to scan a global map, fly over a relief map of a site such as the Grand Canyon, then zoom in to see individual houses.

Google executives also tried to respond frankly to a wide range of questions that have been dogging the company. Schmidt grew prickly once or twice, such as when a journalist kept returning to the issue of whether Google's project to scan the world's books into searchable files would prioritize English-language books over others. Schmidt adamantly asserted otherwise and demanded proof of the allegation.

2 of 4

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,047.66 -23.56 -0.14%
S&P 500 1,978.32 +0.52 0.03%
NASDAQ 4,510.2130 +4.3610 0.10%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs