This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Google Hones Cutting Edge

While Google already offers the different pieces that could make up a one-stop home page -- such as news, mail, movie listings and local search -- it took the new technology of RSS feeds to push Google into the portal business. Marissa Mayer, who heads up Google's consumer Web products group, maintained that the personalized page came in response to user requests. But its timing, arriving just as RSS feeds are starting to include advertisements, suggests an equally compelling incentive.

Google also introduced three other technologies that, while they won't be monetized for some time, will draw strong consumer interest. The first was an engine that can translate a number of foreign languages in a way that, judging from the demonstrations, is vastly superior to anything on the Web today. Google used its huge computer network to scan thousands of documents, such as those translated into several languages by the United Nations, to recognize familiar patterns.

Another technology improved on Google's ability to organize search results. Marius Rasio, a research scientist, showed how the new search engine can single out specific dates from a number of pages -- determining a rough date for the invention of the transistor, listing the years that Brazil won the World Cup and offering a timeline of "important dates" in Marilyn Monroe's life (which ranked her Playboy photo shoot as more important than her marriage to Joe DiMaggio).

Even more impressive was Google Earth, an improvement to the popular Google Maps feature and its satellite photos. Relying on Google's Keyhole software and a software developed by NASA, the new maps enable users to scan a global map, fly over a relief map of a site such as the Grand Canyon, then zoom in to see individual houses.

Google executives also tried to respond frankly to a wide range of questions that have been dogging the company. Schmidt grew prickly once or twice, such as when a journalist kept returning to the issue of whether Google's project to scan the world's books into searchable files would prioritize English-language books over others. Schmidt adamantly asserted otherwise and demanded proof of the allegation.

2 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
AMZN $372.10 -0.66%
GOOG $548.00 -0.73%
YHOO $44.44 -1.15%
AAPL $124.43 -1.54%
FB $82.22 -1.18%


DOW 17,776.12 -200.19 -1.11%
S&P 500 2,067.89 -18.35 -0.88%
NASDAQ 4,900.8850 -46.5560 -0.94%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs