Microsoft Goes to Hollywood
Lights, camera, Microsoft (MSFT).
The world's largest software company is going Hollywood, signing a partnership with Reveille, an independent production company, to develop original content for its struggling MSN service. The "multi-project deal," which
The New York Times disclosed earlier Wednesday, calls for Reveille to develop entertainment programming that will first appear on the site
A comedy starring actor and comedian Tom Arnold about what the Times calls a "lovably flawed pilot for a commuter airline" is among the programs being considered, the Times says. The show "Under the Influence" will have musicians meet the people who most inspired them, according to the paper.
Reveille, whose shows include NBC's "The Biggest Loser" and MTV's "Date My Mom," will create programs that may be seen in other formats such as mobile devices and -- in an ironic twist -- television sets, Microsoft says. Terms of the deal were not disclosed.Microsoft is hoping to tap into the growing demand for Web advertising and the surging popularity of online video programming thanks to the growth of high-speed Internet service. This content tends to attract younger audiences difficult to reach through television and other forms of traditional media. "Advertisers are going to be attracted to it assuming it gets some sense of an audience," Michael Hayes, managing director of Initiative Interactive, an Interpublic Group (IPG) unit. "That remains to be seen." Even if the programs are popular, they aren't likely to be enough to improve MSN's fortunes. The Microsoft service continues to lag behind Google (GOOG) and Yahoo! (YHOO) even though it
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV