American Airlines plans a one-week test of a new a la carte snack option that would allow passengers to buy water for $2 a bottle.
The Dallas-based unit of AMR (AMR) said the test snack options include Klondike Movie Bites ice cream, Otis Spunkmeyer Chocolate Chunk Cookies, Lay's Stax Crisps or Twix '4 To Go' candy bars for $3. Dannon bottled water will be $2 each, American said.
The a la carte test is in addition to the complimentary beverage service, which remains unchanged, and the existing Food on Board fresh service available on American Airlines flights.
A recent survey conducted by American showed 78% of respondents said they would be interested in purchasing individual items for sale onboard the aircraft.The a la carte test will be available on selected Dallas-Los Angeles, Dallas-Miami and JFK-San Francisco routes through Sunday. "American Airlines is engaging our customers through this one-week test to determine if they want a la carte snack items as part of our Food on Board program," said Tim McMahan, American's Manager of Menu Planning & Development. "Regularly testing food and beverage options in flight gives us the opportunity to obtain direct customer and flight attendant feedback regarding our Food on Board offerings."