This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Yahoo! Holds Off on Phone Ads

Yahoo! (YHOO - Get Report) isn't jumping on the pay-per-call ad bandwagon just yet.

Some analysts see pay-per-call as an untapped and potentially lucrative market for Web companies. The concept got a high-profile endorsement Monday when Google (GOOG - Get Report) and eBay (YHOO - Get Report) said they would begin testing call services next year as part of their much-discussed advertising alliance.

There seems to be little doubt that Google and eBay want to deploy the feature, in which consumers make Internet phone calls through icons they see on advertisements. The companies said they would use both Google Talk and eBay's Skype in offering "another innovative way to connect with customers," Google Chief Executive Eric Schmidt said Monday.

But Yahoo!, which is already under pressure on Wall Street to keep pace with Google's ever-lengthening stride, wasn't ready Tuesday to commit.

"As part of this ongoing testing, we are currently evaluating the advertising opportunity that pay-per-call presents," Dina Freeman, a Yahoo! spokeswoman, wrote Tuesday in an email. "Once our tests are complete, we will use the data to determine whether it makes sense to offer a pay-per-call service to our advertisers."

She declined to be more specific. Yahoo!'s stance highlights uncertainties surrounding the level of demand for these types of ads.

Yahoo! already has plenty on its plate, including a search-engine upgrade, dubbed Project Panama. The company's July decision to push back the overhaul unnerved investors and sent shares reeling.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
EBAY $59.72 0.00%
GOOG $540.11 0.00%
YHOO $43.48 0.00%
AAPL $132.54 0.00%
FB $80.54 0.00%

Markets

DOW 18,232.02 -53.72 -0.29%
S&P 500 2,126.06 -4.76 -0.22%
NASDAQ 5,089.3620 -1.4320 -0.03%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs