This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

TechWeek: Microsoft Searches for Traction

Call it the Xerox (XRX - Get Report) effect. When your competitor's product is so well known it becomes a verb (as in "please Xerox that article for me"), you know you're in trouble.

Nowhere is that truer than in the world of Web searches. After all, users trolling the vastness of the Web will invariably say "I'm going to Google that" no matter which search engine they actual use. Ever heard someone say "I'm going to MSN that?"

Attempting to knock Google (GOOG - Get Report) off its throne is the job of Susan Dumais of Microsoft's (MSFT - Get Report) Research division, who this week presented three papers at a conference on information retrieval at the University of Washington hosted by the Association for Computing Machinery.

"It is astounding that we can find anything at all on the Internet -- it contains 20 billion pages," says Dumais, who carries the title of principal researcher and is one of the dozens of Microsoft researches focused on search technology.

It's one thing, she says, to know that a user clicks on a page during a search. But it's much more useful to find out how long he or she lingered and what they did next. Did they print it or save it or simply move on?

"It's not just about a little rectangle on the screen," she said in a telephone interview during the conference.

1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Submit an article to us!
SYM TRADE IT LAST %CHG
DELL $0.00 0.00%
AAPL $128.73 -0.17%
BRCD $11.70 0.39%
GOOG $540.66 0.51%
HPQ $33.66 -0.41%

Markets

DOW 18,070.40 +46.34 0.26%
S&P 500 2,114.49 +6.20 0.29%
NASDAQ 5,016.9290 +11.5380 0.23%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs