RIM's BlackJack Defense
Research In Motion's (RIMM) much talked about smartphone, BlackBerry Pearl, is in danger of losing its luster.
The Pearl has received rave reviews for multimedia capability that brings together a camera, email, and music and video playback, packaging it in a slim, hip design.
But rival Samsung's BlackJack phone, with its strong marketing and reviews, could steal its thunder.
BlackJack, which is being offered in the U.S. only by Cingular, has been burning up the airwaves with its catchy commercial. The latest television spot for the BlackJack, set to some very interesting music, shows off the phone like a deck of cards, emphasizing its thinness and its many functions.It's an effective campaign, and consumers who don't know better could almost mistake it for the BlackBerry Pearl. And that's exactly why RIM is worried. On Dec. 8, RIM filed a lawsuit against the South Korean electronics giant over the use of the name "BlackJack" in connection with a smartphone. RIM and Samsung declined to comment. But in its complaint, RIM has said the name is trademark dilution. There may be more to that lawsuit than just trademark issues. "The action by RIM is an indication that the BlackJack is selling well with Cingular. And it is certainly a prominent part of Cingular's ad campaign," says Lawrence Harris, an analyst with Oppenheimer, which does not have a banking relationship or own shares of RIM.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV