Steve Woodruff, founder and principal consultant of
Sound too lofty for a small business?
Just look at some major success stories that started modestly, including
(AAPL), which grew to revolutionize the way people listen to music, and Fuze, a small soda company that was just
Debbie Millman, president of design for
Simplicity SellsFor a small business to get noticed, the key, says Woodruff, is to keep it simple and direct. This straightforward concept proves a challenge for many small-business owners who are often emotionally attached to their work. They will often try to get the whole package out there in one fell swoop, which can cloud an otherwise potent image.
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