Omniture (OMTR), a small-cap company that makes software for gathering data about traffic to Web sites, will make its market debut this morning after pricing its initial public offering Tuesday night at $6.50 per share, raising net proceeds of $50.1 million. The underwriters -- Morgan Stanley, Deutsche Bank, J.P. Morgan and CS First Boston -- expected the 10.7 million-share offering to price between $7.50 and $9 a share.Although the stock warranted speculation in that range, this discount makes for a somewhat attractive entry point for risk-takers.
Omniture Offering Is Worth Data-Mining
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