This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Omniture Offering Is Worth Data-Mining

Omniture (OMTR), a small-cap company that makes software for gathering data about traffic to Web sites, will make its market debut this morning after pricing its initial public offering Tuesday night at $6.50 per share, raising net proceeds of $50.1 million. The underwriters -- Morgan Stanley, Deutsche Bank, J.P. Morgan and CS First Boston -- expected the 10.7 million-share offering to price between $7.50 and $9 a share.

Although the stock warranted speculation in that range, this discount makes for a somewhat attractive entry point for risk-takers.

Omniture is a pure play on the growing need and demand for Web traffic intelligence and analysis. As a result of increased affordable Web access, companies are more dependent on the Web for retail sales and marketing campaigns, and knowing where and how to stimulate consumer interest will be as a key competitive differentiator.

Omniture's main revenue-generating service is SiteCatalyst, which helps businesses manage and enhance online, offline and multichannel marketing and sales initiatives. Much like better known services Coremetrics and aQuantive (AQNT), Omniture customers use SiteCatalyst to gather and analyze Web traffic patterns and form sales and marketing initiatives to optimize their sites and match consumer trends.

The key growth driver for Omniture and its competitors, including Coremetrics, aQuantive and Websidestory (WSSI), is the overall growth in Internet usage and increased corporate spending. Omniture, for one, captured data on more than 280 billion pageviews in the first quarter of 2006 from its 1,000-plus customers. Cheaper access to high-speed Internet services should continue to drive growth, leading to meaningful jumps in the amount of time consumers spend online. In turn, this increases the importance of data-gathering and analysis for companies that generate revenue from Web-based operations.
1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
MSFT $44.40 0.00%
AAPL $126.44 0.00%
FB $87.28 0.00%
GOOG $523.40 0.00%
TSLA $280.02 0.00%

Markets

DOW 17,730.11 -27.80 -0.16%
S&P 500 2,076.78 -0.64 -0.03%
NASDAQ 5,009.2140 -3.9090 -0.08%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs