Drawing Up a Virtual Marketing Plan
The chasm between consumers and marketing is widening, and this disconnect is creating the need for new marketing ideas to help businesses navigate Second Life.
Second Life, the massive multiplayer online world, allows anyone to log on through the Internet at any time and create 3-D computer-generated avatars. These identities are then free to explore the endless virtual world that San Francisco-based Linden Lab has synthetically created.
Many companies have made the virtual leap and created homesteads in Second Life, including Starwood Hotels (HOT), Nissan (NSANY), Sun Microsystems (SUNW) and Reebok (RBK). Many others are gearing up to invest more time and money in the unorthodox world.
These are the kinds of investments that absolutely get the attention of Wall Street, says marketing maven Joseph Jaffe, and it's yet another benefit that cannot be overplayed enough."That's our reason for being," Jaffe says. "Our clients need to make sense of this change, and we need to help them identify these less cluttered approaches." Joseph Jaffe is the president and "chief interrupter" of crayon, a new marketing company. Prior to launching crayon, he ran jaffe LLC, where he worked with companies such as Procter & Gamble (PG), Coca-Cola (KO), American Airlines (AMR), TiVo (TIVO) and Motorola (MOT). In addition, Jaffe maintains his popular blog, "Jaffe Juice," which provides commentary on all things regarding new marketing. Crayon totes itself as a shape-shifting company that specializes in new marketing for a new consumer. In addition, the marketing company's services include consulting, agency and M&A advisory, and custom publishing -- what Jaffe calls a "mash-up." "Both the world and consumers have changed while marketing has not," says Jaffe. "Crayon is bridging that gap." Jaffe is proud that crayon is a company of bloggers, podcasters and Second Life avatars. "We're people that actually live it, and it defines who we are. I'm as much these things as I am the CEO of crayon," he declares.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV