Retail Losers: Limited, Under Armour

NEW YORK (TheStreet) -- Retailers are tumbling after today's report revealed that consumer confidence has unexpectedly fallen.

The Conference Board's Consumer Confidence Index sank more than 10% in October to 47.7. Analysts had expected it to increase to 53.5 -- demonstrating just how much analysts know. The news sent the S&P Retail Index down 1.8% to 389.24 in afternoon trading.

Earnings Parade Rolls On

One of the day's biggest decliners is Limited Brands(LTD Quote), which is falling by 7.6% to $18. The specialty retailer raised its third-quarter outlook on Monday, but also said that October sales will drop more than expected.

Under Armour(UA Quote) is also in the red, despite reporting a third-quarter profit that beat analysts' outlook.

But while the company upped its full-year forecast to 87 cents from 80 cents a share, it implied a weak fourth quarter.

Shares of the company are falling 11% to $29.45 in afternoon trading.

Despite being upgraded, RadioShack(RSH Quote) is also losing steam. The electronic retailer was upgraded by KeyBanc Capital Markets to hold from underweight on better-than-expected earnings released on Monday.

Shares are dropping 3.3% to $17.55.